Essay
Breaking: Emotion Is the New Chart Metric
Emotion is the new chart metric as promoters adopt Return on Experience (ROX), measuring emotional resonance over pure sales. Inspired by Laura Hess’s REMARKABLE framework, ROX tracks engagement, memory, and loyalty to transform one-time fans into lifelong supporters. This shift matters because streaming and ticket data alone can’t capture why audiences connect—or walk away—making ROX essential for tomorrow’s hit-makers.
By Alet Viegas·