Exclusive: LiveNation Locks 10-Year Booking Deal with Brazil’s Nubank Parque

Live Nation secures a 10-year booking deal for São Paulo’s Nubank Parque, aiming to host ~150 international and Brazilian shows. The venue—recently renamed after Nubank’s naming-rights deal—hosts major acts like Linkin Park, Ed Sheeran, and Travis Scott. This move challenges 30e’s Maracanã exclusivity and expands Live Nation’s Latam footprint, leveraging the stadium’s plug-and-play infrastructure and elite acoustics. It signals a strategic shift in Brazil’s touring ecosystem.